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Exide Goes Green & Gold

Wednesday, June 27, 2012


Exide Technologies, a global leader in stored electrical energy solutions and a leading manufacturer of automotive batteries in Australia has taken a radical step in local battery manufacture.  The days of the black battery maybe numbered!

Since 1935 Exide® has been starting Australia with its range of premium Australian Made Batteries that are designed, built and used by Aussies in our diverse and unforgiving climate.

In recognition of Exide’s superior Aussie Made batteries Exide has gone GREEN & GOLD.  The internals of Exide’s Australian Made world acclaimed batteries have not changed however the colour has on a select range.

The batteries are now coloured in a green base with a gold lid that will stand out significantly on shelf. It is a limited edition range for the remainder of 2012 and proudly carries the Australian Made logo.

Exide is uniquely placed, with our local manufacturing plant in Elizabeth, South Australia to make high impact coloured batteries that definitively identify our range of premium Australian Made products.

It differentiates Exide Australian Made Batteries from cheap overseas imports. Customers continue to recognise the benefits of buying premium Australian Made batteries colouring the actual batteries themselves makes them visually identifiable like never before.  Go Aussie.