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PRESS RELEASE - New Owner For Iconic Battery Brands - Exide & Marshall

Wednesday, February 06, 2013

New owner for iconic BATTERY Brands - Exide & Marshall      

Exide Technologies today announced the sale of its Australasian Transportation division to Marshall Power Australia and Marshall Power Limited in New Zealand (“MP).  The sale was finalised on February 4, 2013. 

This sale does not include or affect the Australasian GNB Industrial division which Exide Technologies Incorporated will retain going forward.

MP, an associated entity of RAMCAR Batteries Inc., will assume the transportation  business in its entirety, including sales operations, the battery manufacturing facility in Edinburgh North, South Australia and will continue to locally manufacture batteries for the Australasian OEM and Aftermarket using the iconic brands of Exide and Marshall Batteries.  RAMCAR, headquartered in the Philippines, was founded in 1919 and is one of the leading independent lead-acid battery manufacturers in the ASEAN region, the United States and the leading battery manufacturer in the Philippines with strong OEM links. The  company manufactures a complete line of domestic and foreign automotive and commercial batteries using the very latest technology and quality control methods. It also owns and operates businesses in the IT area as well as specialising tooling and engineering. 

MP will continue to operate the business as an ongoing concern, leveraging the brands and businesses of both Exide and Marshall for long term growth.

‘This acquisition brings together a global leading automotive battery company with the iconic Exide Batteries product, a strong business culture with professional staff and systems.  It will continue to build on the 75+ years of trading that Exide and Marshall have enjoyed in the region’ said Bong Bernardo, MP’s Managing Director.

MP’s Australasian Director of Sales & Marketing, Andrew Duncan also adds ‘We are delighted that MPL will continue to be ‘product’, ‘R&D’ and ‘customer’ focused and enhance the operations in Australasia, further cementing our market leading brands. The commitment to stored electrical energy solutions remains second to none and this new era is welcomed with excitement and enthusiasm’. 

Exide Technologies will work closely with RAMCAR throughout a transition period to ensure a smooth move for customers and a continuance or World leading products and service.


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For further media information, please contact

Travis Atkins | 0417 329 138



Exide Goes Green & Gold

Wednesday, June 27, 2012


Exide Technologies, a global leader in stored electrical energy solutions and a leading manufacturer of automotive batteries in Australia has taken a radical step in local battery manufacture.  The days of the black battery maybe numbered!

Since 1935 Exide® has been starting Australia with its range of premium Australian Made Batteries that are designed, built and used by Aussies in our diverse and unforgiving climate.

In recognition of Exide’s superior Aussie Made batteries Exide has gone GREEN & GOLD.  The internals of Exide’s Australian Made world acclaimed batteries have not changed however the colour has on a select range.

The batteries are now coloured in a green base with a gold lid that will stand out significantly on shelf. It is a limited edition range for the remainder of 2012 and proudly carries the Australian Made logo.

Exide is uniquely placed, with our local manufacturing plant in Elizabeth, South Australia to make high impact coloured batteries that definitively identify our range of premium Australian Made products.

It differentiates Exide Australian Made Batteries from cheap overseas imports. Customers continue to recognise the benefits of buying premium Australian Made batteries colouring the actual batteries themselves makes them visually identifiable like never before.  Go Aussie. 

Ascari Ferrari comes to Melbourne

Thursday, March 08, 2012

Exide brings the 'Ascari Ferrari' to Melbourne

Exide Batteries is delighted to deliver the historic “Ascari Ferrari” to Melbourne on the 60th anniversary of the 1952 Grand Prix World Championship as a tribute to this car's legacy.

Ascari Ferrari

The Ascari Ferrari, the 1952 Ferrari 500 Chassis No. 5, was driven by Alberto Ascari to claim Ferrari its first two World Championship titles in 1952 and 1953. It became the single most successful chassis in Grand Prix history. This Ferrari has a very fond place in Australia’s motorsport history, having also been raced by Tony Gaze DFC OAM, the first Australian to compete in a Grand Prix, and Lex Davison, who claimed two Australian Grand Prix wins with the car.

After five decades, the car that won Ferrari its first two World Championships, and ultimately became the most successful chassis in Grand Prix history, returns to Australian shores and is reunited with Australian legend, Tony Gaze DFC OAM – Australia’s first Grand Prix driver.

Tony Gaze bought the car from Ferrari after the 1953 Championship and had considerable success in it, never finishing worse than third in all but one race when he spun on someone else’s oil.

Tony Gaze, now 92 years young, has an incredible life story. He is Australia’s first Formula 1 driver and greatest living World War Two pilot. A Spitfire fighter pilot with the Royal Air Force during World War II, he escaped occupied France, he was the only Australian to destroy two jet aircraft, and he became the first Australian to fly jet aircraft internationally. He is a three-time recipient of the Distinguished Flying Cross for acts of valour and courage. Tony established the Lex Davison Society, assisting young racing drivers breaking into Formula One racing. For services to motor sport, he received the Medal of the Order of Australia.

Tony Gaze DFC

The 60th Anniversary program runs throughout March and includes showcasing the 1952 Ferrari Tipo 500 Chassis No.5 at the 2012 Phillip Island Classic Festival of Motorsport (March 9-11) and at the 2012 Formula 1 Australia Grand Prix (March 5-18).

Exide is proud to support this testimonial to a great man and wonderful machine.

Exide - Major Sponsor of the Adventure Angler

Friday, March 02, 2012

Adventure Angler


The Adventure Angler series is themed around exotic destinations with amazing and unique fishing opportunities, yet each show has an adventurous twist.  Locations might be reached by jet skis, quad (motor) bikes, helicopter, inflatable boats, yachts or horses, but whatever the means it will be another great escapade for our intrepid hero, Micah Adams

Adventure Angler showcases the finest fishing on the planet using methods such as fly, lures and soft plastics and also highlights the stunning landscapes for which each location has been chosen. Adventure Angler takes you to dream destinations and the fishing is as good as anything ever filmed!

Exide Batteries have teamed up with Micah Adams to showcase our technically advanced range of Marine and Deep Cycle batteries available through Exide.  Micah Adams uses our Exide batteries in his extreme conditions and so should you. 

Series 3 of Adventure Angler Adventure Angler  aires on Fox Sports 2 from Feb 2nd, Thursday 6.30pm EST .


New Exide Motorcycle range

Tuesday, November 08, 2011

Exide Launches new bike range


 Exide is pleased to announce the launch of its new motorcycle and power sport battery range.



Exide Maintenance Free AGM  range deliver high performance power, multi-positional fitment and fully sealed after plug installation delivering a leak-proof, spill-proof powerhouse. Suitable for the weather extremes of Australia and New Zealand, the AGM construction (immobilised acid in cells) and AGM (Glass mat) separator is the optimal choice for reliable performance in motorcycles, personal water craft and a range of leisure product.


So when you're cruising the open road and looking for the very best in performance and reliability, Exide Bike batteries will get you on the road faster and keep you there longer.


Ask your nearest Exide stockist  about this new range.



Tough Aussie Awarded

Thursday, August 11, 2011


Exide batteries has just been awarded the prestigious “Toyota President’s Award for Design and Development” at the annual Toyota Supplier Conference held in April 2011.   The award recognizes excellence in design and development where application of leading battery technologies in close consultation with Toyota has resulted in a battery with superior performance for Camry and Aurion.

Five years of design and development by dedicated Exide technicians and staff has been recognised by Toyota with vehicle customers and battery purchasers being the ultimate beneficiaries of Exide’s commitment to deliver the best batteries in the world.

Exide Technologies is one of the largest battery suppliers to vehicle manufacturers based in Australia. Ongoing exchange of technologies with vehicle manufacturers enables Exide to remain at the forefront of meeting the needs of new vehicles. This, in turn, is supported by Exide's global connections with vehicle manufacturers around the world to ensure the latest technologies are employed to power the vehicles of the future.

Exide Technologies manufactures batteries designed and built for Australia’s extreme conditions at their TS16949 and ISO14001 accredited manufacturing facility located in Elizabeth, South Australia. Exide also operates a battery recycling facility in Wellington, New Zealand where around 1 million spent batteries are recycled every year contributing to a cleaner environment.

The award is testament to our Australian Made product and staff. Since 1935 we have been manufacturing world leading products in Australia, specifically designed for Australian conditions. We are proud to manufacture leading automotive product offerings – including the Extreme® and Extra® ranges – in Elizabeth, South Australia and we are delighted to be acknowledged by winning the Toyota President’s Award for Design and Development,” said John Cowpe – Exide Technologies Managing Director.